our loss.
their win.

Care First is the UCP’s no-fault auto insurance scheme, which will come into effect on January 1, 2027. Although the government claims it will simplify claims and reduce costs, the reality is far different. Care First strips away the rights of injured Albertans, shifts decision-making power to insurance companies, and allows them to line their pockets at your expense.

If you’re injured in a collision, you will no longer have the right to sue for pain and suffering, loss of income, or other damages — even if the other driver is entirely at fault. The ability to hold someone accountable for the harm they’ve caused will disappear, as will your ability to be properly compensated for your losses. You’ll be left to pick up the pieces, while those responsible walk away with no accountability.

Even more concerning, your medical care and recovery will be overseen by your insurance provider — not your doctor or treatment team. These decisions aren’t subject to review by independent courts, meaning you’ll have little recourse if your insurer makes a decision that is unfair, unreasonable, or simply wrong.

Despite bold claims from Danielle Smith and the UCP, Care First is not something the public asked for. The proposal was developed behind closed doors with no transparency and little public consultation. Ordinary Albertans have been shut out of the process, while the insurance industry has been invited in to shape the future of your rights — and profit from it.

BOTTOM LINE: Care First is not about care — it’s about protecting the insurance industry’s bottom line. Albertans deserve a fair, transparent insurance system that puts people before profits; this isn’t it.

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HOW WILL CARE FIRST HURT ME?

  • FEWER RIGHTS, NO CONTROL

    If you're injured in an accident — even if it’s 100% someone else’s fault — you lose the right to sue for pain and suffering, lost wages, or other long-term impacts. It doesn’t matter how reckless or negligent the other driver was; you’re left with whatever compensation the insurance company decides is “appropriate”, and no way to challenge or appeal that decision before an independent court.

  • NO ACCOUNTABILITY

    Because no-fault removes the concept of legal responsibility, drivers who cause serious harm often walk away without being held to account. There’s no deterrent, no justice, and no closure for victims.

    The only winners are the insurers. By removing lawsuits and restricting access to full compensation, they reduce payouts and boost profits — while injured Albertans are left navigating a rigid, one-size-fits-all system.

  • insurers call the shots

    Insurance companies — not your doctor, not you — will decide what treatment you need and for how long. They determine what’s “reasonable” for your recovery, and even if you disagree or if your doctor says they’re wrong, you have no ability to retain a lawyer or challenge those findings in Court.

    The longer you receive treatment, the more it costs the insurance company. Do you trust them to prioritize your wellbeing above their bottom line? We don’t.

limited compensation, no peace of mind

  • PAIN AND SUFFERING

    Care First eliminates your right to sue for pain and suffering (called “general damages”), unless the at-fault driver is convicted of a criminal offence. Even then, it is the insurance company who will decide what - if anything - you should receive, based on a fixed schedule created behind closed doors by the insurers themselves. This system is designed for cost control over fairness and accountability, and prioritizes the insurer’s bottom line over your experience and your family’s suffering.

    Care First removes your right to tell your story, be heard by a judge, and hold the person who hurt you accountable, even if you’re left with chronic pain, PTSD, or a life-altering disability.

  • LOSS OF INCOME

    If you're unable to work due to a car accident — whether for weeks, months, or the rest of your life — you will no longer have the right to sue for your full loss of income or future earning capacity. Even if the accident wasn’t your fault, Care First will cap what you can receive, regardless of your actual losses. That means a young worker with a promising career, a parent supporting a family, or a tradesperson unable to return to a physical job could be left with only a fraction of what they’ve actually lost - assuming the insurers agree to pay any benefits at all.

    At best, you’ll be forced to accept whatever limited benefits the insurance system allows. At worst, you’ll be left injured, unable to work, and without any ability to sue for what you’ve lost.

  • CARE FOR THE FUTURE

    If you're seriously injured in an accident, your road to recovery may involve years — or even a lifetime — of medical care, treatment, and therapy. But under Care First, you will no longer have the right to sue for the full cost of your future care needs. Instead, decisions about what treatment you receive, how long you receive it, and whether continued care “necessary” will be made by the insurance company; not your doctor, and not you.

    Worse yet, when your insurer decides to cut off your treatment, you will have no right to challenge that decision before an independent court. The longer you receive treatment, the more it costs the insurance company. Do you trust them to prioritize your wellbeing above their bottom line? We don’t.

Downtown Vancouver at dusk with heavy traffic in the foreground, symbolizing the real-world consequences of no-fault insurance in British Columbia

LEARN FROM BC’S MISTAKES

When British Columbia’s NDP government brought in no-fault insurance in 2021, they promised exactly what the UCP is promising now: lower costs and better care. Instead, what they delivered was a broken system that should serve as a warning to Alberta.

In B.C., insurance premiums are still high, treatment is harder to access, and injured people are left without real options. At-fault drivers walk away without accountability — even after causing devastating accidents and catastrophic injuries. Meanwhile, innocent victims are barred from suing and forced to accept whatever the insurer decides they deserve. And through it all, B.C.’s government-run insurer is posting record profits.

This is the future the UCP is trying to sell you — one where the people who cause harm face no consequences, and the people who suffer are silenced. Albertans deserve better. Let’s not repeat B.C.’s mistake. Say no to no-fault.